Brian Hawkin's Blog at Web Analytics Demystfiied.com - Latest Comments

Re: The T&T Plugin – Integrate T&T with Google Analytics

bhawkins — Mon, 22 Oct 2012 22:22:12 -0000

Thank you Yehoshua. I really like your point on visitor custom variables. I will update the post to include your example, like Tim's. Thanks again!

Re: The T&T Plugin – Integrate T&T with Google Analytics

bhawkins — Mon, 22 Oct 2012 22:20:26 -0000

Thanks so much Tim. Really appreciate you sharing your experiences with Optimizely. I will be sure to update this post with examples on visit-level variables as I think that can certainly be helpful. Also, very interesting use of non-interaction events!

Re: The T&T Plugin – Integrate T&T with Google Analytics

Yehoshua Coren — Mon, 22 Oct 2012 16:59:11 -0000

I share Tim's sentiment - very useful post. One thing to add would be to assign a visitor level custom variable to the event. This way conversions can be associated with a particular variation, even if the conversion happened during a different session where they didn't see a page with the T&T variation. The custom variable key (name) can be Test&Target and the campaign name + recipe name concatenated for the value, or use campaign name for the CV key and recipe name for the value.

Re: The T&T Plugin – Integrate T&T with Google Analytics

Tim Wilson — Mon, 22 Oct 2012 07:47:16 -0000

Great post! I wish other testing platforms had this level of flexibility built-in -- having been doing some work with Optimizely, the GA integration is much easier/faster (one drop-down to select a custom variable slot to use)...but we also quickly ran into limitations when running multiple tests. In Optimizely's case, the test data gets pushed into a visit-level custom variable, which, using the informatio here, would be easy to do with T&T, too.

FWIW, I'd suggest using a non-interaction event in the T&T example in this post. It just requires the addition of ",,true" or ",1,true" to the trackEvent call. That way, you won't inadvertently muck with bounce rate data for visitors who landed on the page where the test is running and then bounced.

Re: The T&T Plugin – Integrate T&T with Google Analytics

Just another web analyst — Mon, 22 Oct 2012 07:31:18 -0000

very cool!

Re: Optimization Test Techniques – Part I of II

Gregory Smith — Mon, 30 Jul 2012 15:06:32 -0000

I really enjoy the opportunity to read abot how you view 'optimization" and your opinion is greatly appreciated.

Re: Brian Hawkins, Demystified

bhawkins — Mon, 27 Feb 2012 17:54:37 -0000

Thanks so much Chris. Same here! See you next week.

Re: Brian Hawkins, Demystified

Chris Olenik — Mon, 27 Feb 2012 16:39:18 -0000

Congratulations Brian. We look forward to working with you!